الكتب العلمية

Mass Media as Marketing Communication Tool in Managing Customer Satisfaction of Governmental Services

 

Author : Said Amran Sbeit Al-Maamari 

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Mass Media as Marketing Communication Tool in Managing Customer Satisfaction of Governmental Services

 -First edition “2018” – Book – Mass Media as Marketing Communication Tool in Managing Customer Satisfaction of Governmental Service

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Democratic Arab Center

Introduction

 The book’s content is a Master’s thesis in Marketing Management .The purpose of this thesis is to examine how a governmental organization can manage customer satisfaction via mass media as marketing communication tool. The study deduced conclusions that are generally directed to administrations of state institutions in order to draw a positive mental picture about marketing on their customers.

Publisher : Democratic Arab Center For Strategic, Political & Economic Studies

 

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