Dr. Soumia Benamar – University of Abou Bakr Belkaid Tlemcen Algeria – Department of economics
Democratic Arab Center
Journal of Afro-Asian Studies Third Issue – October 2019
A Periodical International Journal published by the “Democratic Arab Center” Germany – Berlin. The journal deals with the field of Afro-Asian strategic, political and economic studies
Digital transformation is shaking the lives of all of us. It has an impact on our expectations as customers or employees. Companies are questioning themselves, changing the way they work, and adapting to this technological environment. All these technological changes have a direct influence on the way information is shared and the means of communication, since it has shaken up the traditional models of classical business communication. Companies in this changing environment are confronted with new challenges and are obliged to cope with this new environment to differentiate themselves from the other competitors. Businesses quickly understood the importance of using new means of communication, especially those that target a wide audience, by applying a new type of communication means and digital communication.